In the short-term, SORAP aims to consolidate the position of its members in the historical channel of mass retail which, in addition, involves the three main activities of sales and field marketing. SORAP pursues its enabling action and action to promote the tripartite relationship (manufacturer – distributor – service provider) through closer links with the main distributors.
SORAP will accompany the ongoing development of sales force activities, which in 2013 confirmed its strong growth seen in recent years. This point is made in a study conducted by Ernst & Young in 2011 at the request of SORAP (the field sales and marketing action professional association), which highlighted the numerous prospects for the development of sales force services. Given the almost essential nature of the sales function within businesses, expenditure on this activity could more than double in the years to come, from 130 million euros in 2012 to close to 310 million euros. This is also explained by the fact that long-term users of these services, such as the food processing, health and beauty, telecoms, and high tech sectors, have now been joined by new sectors such as pharmacy, car production, banking and insurance, publishing, and even luxury and services.